Self-hosted CRM and website: yours for good, on your own server
Stop renting your CRM. Own it, on your own server
CRM, a multilingual company website and AI staff in one system that runs on your server or on ordinary hosting. You pay once for a perpetual licence: no fee per user, no monthly invoice for the system, and your customer database stays where you decide. We install it, move your data and connect your AI.
A cloud CRM bills you every month. Sapphire is paid for once
Most CRMs are rented: a fee for every user, every month, your data in the vendor's cloud and AI as a paid add-on. Here is what changes when the system belongs to you.
| What we compare | The usual way | With Sapphire |
|---|---|---|
| Price | A fee for every user, every month, for as long as you use the system | A perpetual licence for each module and domain, paid once. Website and CRM together: €900 excluding VAT |
| A new colleague | Every new employee is one more seat on the next invoice | Add employees, branches and contacts without paying us per user |
| Where your data lives | In the vendor's cloud, in the regions and on the terms the vendor chooses | On your own server or ordinary hosting, in your own MySQL or PostgreSQL database |
| AI | Usually a separate paid add-on, often priced per user per month | AI staff are built into the core. You choose OpenAI, Claude, Gemini, Mistral or xAI Grok and pay the provider only for actual use |
| Company website | A separate website builder with its own subscription, plus an integration to keep the two in sync | A website in 10 languages is part of the core, and enquiries from it go straight into the CRM |
| If you stop paying | When the subscription ends, so does your access | The system keeps working. Renewing updates after the first 6 months is optional |
Website and CRM cost less than one year of a cloud CRM for ten people
- Website + CRM on your server, once
- €900 Perpetual licence for one domain, excl. VAT: Core €400 (website and AI staff) + CRM €500
- Pipedrive Growth, 10 users, every year
- €4,680 €39 per user per month on annual billing, excl. VAT — public list price, October 2026
- Salesforce Pro Suite, 10 users, every year
- €12,000 €100 per user per month on annual billing, excl. VAT — public list price, October 2026
- Your monthly fee to us, per user
- €0 Hosting and AI usage are paid to their providers; renewing updates after the first 6 months is optional
Everything you would otherwise rent separately, in one system you own
Website, customers, sales and AI staff work with the same data and the same user rights. Add a shop, booking, a support desk or a knowledge base when you need them — as modules of the same system, not as new subscriptions.
A website in 10 languages
Pages, menus, news and articles in up to 10 languages, with search-engine settings for every language. AI staff translate the texts and keep all language versions in line. This is the core of the system.
CRM for customers and sales
Companies and contacts, enquiries, deals and stages, tasks, a shared calendar and My Day, email and SMS campaigns, consents and sales reports — all on the customer record.
AI staff in the core
AI staff keep customer records tidy, find duplicates, prepare emails and reports and remind your team about next steps. Each one can do no more than the person it works for, and every action is logged.
ChatGPT and Claude, with your permission
Connect ChatGPT or Claude to your own system and decide exactly what each connection may see and do. You can limit or revoke every connection at any time.
Modules when you need them
Online shop €1,000, online booking €400, customer support €400, knowledge base €250, website design €300 — each a perpetual licence that works with the same customers, products and rights.
API for your apps
Mobile apps and your other software work with the same customers, orders and bookings through the API, under the same rights and checks and without direct access to the database.
Your server, your data, your rules
Self-hosting is not only about price. You decide where the data lives, who can see it, how long it is kept and who makes the backups — for people and for AI.
Data where you decide
Customer data is stored in your database on your server or hosting. You control retention, export and access, and for GDPR the system gives you settings for consent, retention, export and anonymisation.
Every action checked by the server
Rights depend on the user's group, the connection and the record itself. Viewing, changing and deleting are granted separately, and critical actions need a separate confirmation.
AI never touches your passwords
AI staff work with a short list of actions you have allowed — not with the database, not with passwords and not with permission management.
A log of who did what
Important events are recorded with the person or AI staff member and the time. Passwords and secret keys never get into the log.
Backups and updates on your schedule
Your team or your IT partner controls the environment, the backups and the update windows. Before launch we agree who is responsible for what.
An honest licence
Sapphire is commercial software, not open source: the source code and exclusive rights are not transferred. The licence does not cover your data — it stays yours.
Your own server in four steps
We do the technical work. Your team keeps working while we prepare the new system.
1. We look at what you have. Which CRM, spreadsheets and website you use today, how many people work in them, which languages you need and what must stay connected.
2. We prepare the server or hosting. Your own server, your IT partner's server or ordinary hosting with MySQL or PostgreSQL: we set up domains, access, backups and the way updates are installed.
3. We move your data and connect services. Customers, products and texts are transferred and checked; email, card payments via Stripe, ChatGPT or Claude and your software are connected.
4. We test and switch over. Roles and rights, everyday scenarios and recovery after failures are tested before your team moves to the new system.
More details: installation and integrations, security and control and pricing and licence.
Self-hosted CRM: straight answers
Is Sapphire open source?
No. Sapphire is commercial software under a perpetual licence; the source code and exclusive rights are not transferred. You get what people usually look for in open source — your own server, your own data and no subscription — plus installation, data migration, updates and support from the developer.
Do we pay per user?
No. You buy a perpetual licence for each module and domain and pay once. There is no monthly fee for the number of users, branches or contacts. The website and CRM together cost €900 excluding VAT.
What happens after the first 6 months?
The system keeps working. The price includes 6 months of updates and support; after that, renewing updates is up to you. Without renewal you keep working with the version you have.
What kind of server do we need?
Your own server, your IT partner's server or ordinary hosting with a MySQL or PostgreSQL database. We help you choose and do the installation ourselves.
Can you move our data from our current CRM?
Yes. We move your customers, products and texts, check the result and connect email, payments and your software. Your team switches over once everything has been tested.
How is AI billed?
AI staff are built into the core. You connect the AI provider of your choice — for example OpenAI, Claude, Gemini, Mistral or xAI Grok — and the bill comes directly from the provider, at its prices and for your actual usage. We do not resell AI or add a markup.
Where do the example prices come from?
From the vendors' public EU price pages in October 2026, annual billing, excluding VAT: Pipedrive Growth €39 and Salesforce Pro Suite €100 per user per month. Salesforce also lists its AI add-on Agentforce for Sales from €125 per user per month. Vendor prices change, so check their current pages. With Sapphire, the costs besides the licence are hosting, AI usage and, if you want them, update renewals after the first 6 months.
Tell us where your customers live today
Tell us which CRM, spreadsheets or website you use now, how many people work in them, where the system should run and what must connect. We will show Sapphire in action, send demo admin access and propose a migration plan with an exact price.